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Tuesday, May 12, 2020

Flash Mob

                  The term "Flash Mob" was first recorded in 2003. It refers to a group of people who gather together suddenly in public, perform some kind of unusual, theatrical, or seemingly pointless act, and then disperse as quickly as they appeared.

                   The essence of a flask mob is its apparent spontaneity. It is a form of performance art. Although some flash mobs have been planned long in advance, they are more commonly spur of the moment conventions of people who have arranged to meet only shortly before hand via cell phones or social media.

                   Flash mobs were the brainchild of Bill Wasik, senior editor or Harper's Magazine in New York City, who wanted to satirize people prepared to turn up at any event, no matter how trivial. His first attempt to create such a happening was thwarted when the management of the proposed location, a retail store in Manhattan, was tipped off in advance. learning from this experience that leaks could ruin everything, Wasik next got a total of 130 participants to gather at four different bars: none of them was told the final destination or what they would do untill they got to these preliminary staging posts. From there they proceeded to the nonth floor of Macy's, where they all briefly pretended to be shopping for a single "love rug".

                 The success of this flash mob, on June3, 2003 started a trend that swept the world. Public enthusiasm for them diminished some what, however, after reports od "flash robs", in which large groups would congregate in a store and steal, overwhelming the staff by force of numbers.




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